|
NOVO GETS YOU CLOSER TO YOUR COFFEE
Novo Coffee offers a connection to origin with each coffee experience. Our coffee buyers have demonstrated a special ability to discover truly wonderful and distinctive coffees. We roast our coffee and present it to the consumer in such a way that the differences and subtleties between roasts are as apparent as the nuances found in wine. These diverse flavors lead to a deeper discovery of coffee origins, the people who grow and harvest the cherries, the cultures that exist where the coffees are cultivated, and the economic relationships that are formed with each and every coffee purchase.
| "We’ve enjoyed having a wonderful relationship with Novo Coffee since the company was founded. While many coffee roasters believe in quality and sustainability, Novo Coffee puts this concept into action. I had the pleasure of traveling to Ethiopia with Joseph Brodsky in search of the best coffees we could find. Joseph’s passion and appreciation for coffee flowed naturally onto the people and their culture. What I appreciate most about Novo Coffee is their true commitment to quality coffee and the people who grow coffee. This same commitment I’ve also seen in their desire to educate their customers and to be innovators and leaders in the industry. This is a company that’s full of excitement and loves the quest for great coffee. As an importer specializing in exceptional African coffees, it’s with great pleasure to sip at the table with a roaster who shares in the same company philosophy and passion for coffee as our company." |
Phyllis Johnson - BD Imports |
We like to think of the world of coffee not as a static range of cultivated land that lies between Cancer and Capricorn, but instead as a botanically differentiated region whose crop originated in Ethiopia over a thousand years ago. Since then, coffee has moved to the middle east, to India and Indonesia, then to the New World, and finally, back to Africa and Kenya as a domesticated, genetically modified product. This journey is our journey as coffee specialists, a journey back to coffee’s birthplace.
As our name suggests, Novo Coffee was created with a goal of bringing new life to the coffee industry. It is our aim to promote the world of specialty coffee through the meticulous selection, roasting, brewing, and presentation of what we feel are some of the most distinctive and flavorful coffees available in today's marketplace.
We have a lofty goal: we want to reintroduce you to coffee. For starters, coffee didn’t originate in a european cafe amidst writers, lovesick poets, and starving artists. It comes from a rich tradition built in Ethiopia, where coffee is called Bunna, pronounced “BOON-NUH” in their native language of Amharic.
They say there is a little bit of science in every art and a little bit of art in every science. Nowhere is that more true than inside these four walls. We strive to keep a foot in the past by connecting to origin, and supporting the communities that start our beans on their path to your cup. But we also keep an eye to the future, developing roasting and brewing techniques that challenge convention and dramatically improve your coffee experience.
Have a look around. Tour the Origin. Get Closer to your coffee.
|
